Apple’s latest ad for the new iPad Pro has sparked controversy and criticism online. The commercial, released by the tech giant on Tuesday, features a hydraulic press crushing various creative instruments, including a piano, record player, paint, books, cameras, and arcade game relics, only to reveal a pristine new iPad Pro at the end.
While Apple’s intention was to showcase the capabilities of the new product, many critics have called the ad tone-deaf and insensitive. Marketing experts, including Americus Reed II from The Wharton School, have expressed concerns about the message the ad sends, with some feeling that it diminishes the value of nostalgic and creative experiences.
The ad comes at a time when many people are already feeling anxious about the impact of technological advancements on their lives and work. The destruction of beloved items in the ad only serves to heighten these fears, according to experts.
Celebrities, including actor Hugh Grant and filmmaker Justine Bateman, have also criticized the ad on social media, with some seeing it as a metaphor for the negative impact of big tech on creativity.
In response to the backlash, Apple issued an apology and announced that they will no longer run the ad on TV. The company emphasized its commitment to empowering creatives worldwide with its products.
Overall, the ad has sparked a conversation about the role of technology in creativity and the importance of preserving and valuing traditional forms of expression.
